Shaping our
communities.
We have an impressive track record of delivering a wide range of services in partnership with landowners to deliver planning consents that set the shape of future communities.
Our approach to Strategic Land.
Our strategic land team’s understanding of the planning and development industry puts us in the best position to advise landowners to maximise the potential of their land.
We achieve this by using our in-house expertise to successfully navigate our way through the planning process, ensuring all technical issues are resolved. This coupled with our team’s ongoing engagement with local stakeholders and prospective developers, allows us to create solutions for the mutual benefit of all parties involved, accelerating the delivery of much needed new housing and commercial floor space across the UK.
Working with landowners.
Our flexible and transparent approach means we can tailor our services to provide the best outcomes for landowners.
We do this via several different methods, allowing each landowner to choose how much involvement they have in a project whilst benefitting from a personable and professional service from our team.
Entering into a land promotion agreement with us, is often the most popular and common service we offer, but we are also able to facilitate other types of arrangements including joint ventures, option agreements and unconditional purchases for schemes where this suits the landowner’s requirements.
Once planning permission has been secured, our team’s land promotion experience and long-standing relationships with housebuilders and commercial developers allows us to carry out a fully transparent marketing exercise before selecting a suitable partner for each project.
Strategic Land FAQ
What is land promotion?
We work alongside landowners to add value to their land by securing planning permission for either residential or commercial development. Once planning permission is obtained the site is jointly marketed with the landowner and sold on the open market to maximise value.
Why are Promotion Agreements the most popular structure for gaining planning permission?
At Rainier we offer a range of different structures to suit each landowners circumstances but very often a Promotion Agreement is the most popular structure to use. Under a Promotion Agreement the landowner’s and Promoter’s objectives are aligned throughout the entire process and there is no conflict of interest. Once planning consent is granted the site is sold on the open market in a transparent competitive bidding process. This maximises the return for the landowner and Promoter.
How does a promoter make money from the sale of land?
If Rainier successfully secures a planning permission and sells the site on the open market we will be entitled to a fixed percentage of the net sales proceeds which is agreed at the beginning of the promotion process.
What other structures can be used?
It is not unusual for other mechanisms to be used. The planning process can often result in sites taking several years to obtain planning consent. Although many landowners are prepared to come with us on this journey others may wish to sell their land now before planning consent is granted. At Rainier we recognise every landowner is different and cater for this in a variety of ways.
How much does working with Rainier cost landowners and what is the risk?
The process if funded from start to finish by Rainier with the risk of obtaining planning permission entirely borne by us. In that way we very much operate on a no planning no fee basis. We are only paid a fee from the sales proceeds if a site secures planning permission.
